Įmployees watch the 2014 FIFA World Cup during a scheduled break Pincus remained as Zynga's chairman and chief product officer. In July 2013, Zynga hired Microsoft's Interactive Entertainment President Don Mattrick as its new CEO. Following this announcement, shares dropped 13%. On July 25, 2013, Zynga said they would not be pursuing real money game production in the US. Consequently, investors decreased Zynga's valuation by $400 million. By July 2013, Zynga had reportedly lost nearly half of its user base from the previous year. On June 3, 2013, Zynga announced layoffs of 520 employees - roughly 18% of its workforce - and closed offices in New York, Los Angeles, and Dallas. In October 2012, Zynga announced a partnership with bwin.party, an international real-money gaming operator, to launch real-money gaming in the UK, including the release of online poker, a suite of 180 casino games, and the first online FarmVille-branded real money slots game during 2013. The company unveiled the Zynga Partners for Mobile program to help increase Zynga's presence on mobile devices. The company announced that three new partners were developing games for including 50 Cubes, Majesco Entertainment and Portalarium. Zynga also announced the Zynga API, intended to help developers build social games.
On June 26, 2012, during the Zynga Unleashed conference, Zynga announced the "Zynga With Friends" network, aiming to connect players of Zynga game titles across multiple platforms. Zynga began trading on NASDAQ on December 16, 2011. At the time, the company had 2,000 employees. Securities and Exchange Commission (SEC) to raise up to $1 billion in an initial public offering on July 1, 2011. In December 2010, Zynga's game CityVille surpassed FarmVille as its most popular game with over 61 million monthly active users and a base of over 16 million daily active users. In February 2010, Farmville had over 80 million players, and on May 18, 2010, Facebook and Zynga entered into a five-year relationship to expand the use of Facebook Credits in Zynga's games.
On November 23, 2009, went live as Zynga's first stand-alone game. By August, Farmville was the first game on Facebook to reach 10 million daily active users. In June 2009, Zynga acquired MyMiniLife which built and launched FarmVille on Facebook. Soon after, the company opened its first external game studio in Baltimore, Zynga East, led by Brian Reynolds. Zynga became the Facebook app developer with the most monthly active users in April 2009, with 40 million people playing their games that month. It was the first game Facebook introduced on its social networking platform. Zynga's first game, Texas Hold'Em Poker, now known as Zynga Poker, was released on Facebook in July 2007. Zynga was named after Pincus' American bulldog "Zinga", and uses an image of a bulldog as its logo. The company name changed to Zynga in July 2007. Zynga was founded in April 2007 by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader under the name Presidio Media.
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As of February 2021, Zynga is currently working on a free game for mobile devices and Nintendo Switch titled Star Wars Hunters. In June 2020, Zynga announced that it will buy Turkish developer Peak for $1.8 billion in its largest acquisition yet. Zynga, began trading on NASDAQ December 16, 2011, under the ticker ZNGA. In 2017 its most successful games were Zynga Poker and Words with Friends 2, with about 57 million games being played at any given moment and CSR Racing 2, the most popular racing game on mobile devices. As of August 2017, Zynga had 30 million monthly active users (MAU). Zynga launched its best-known game, FarmVille, on Facebook in June 2009, reaching 10 million daily active users (DAU) within six weeks. Zynga states its mission as "connecting the world through games."
The company primarily focuses on mobile and social networking platforms. ˈ z ɪ ŋ ɡ ə/ is an American social game developer running social video game services and founded in April 2007 with headquarters in San Francisco, California, United States.
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